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Posts tagged with Southampton Fc

Six Premier League football clubs with innovative digital strategies

You need only look at the trending topics on any Saturday from August to May to know that football is a big deal on social media.

Premier League clubs weren’t slow to take advantage of this fact, so digital and social channels are now firmly part of the marketing mix for most teams.

To give some insight in this topic, I’ve rounded up a few interesting campaigns which show how Premier League teams are using digital to interact with fans.

For more on this theme, read our posts looking at Premier League clubs that use Twitter's Vine and the arduous task of buying football tickets online.


Eight of the best social campaigns from July 2014

It's been another busy month in the world of social media, with several great new campaigns launched and big developments afoot in Zuckerberg's domain.

Alongside trialling a new 'buy' button, Facebook announced second-quarter revenue of $2.91bn, an increase of 61%. Not bad.

And what of these campaigns? Well I've detailed several of them below, so go ahead and give them a read.

But just before you do, please note that these examples do not include any information on ROI. I've chosen them purely because I find them to be innovative, interesting, or inspiring.

Thanks, you may continue... (or check out these social campaigns from June.)


Southampton's AR campaign is about fan engagement, not ROI

Southampton FC has launched an ad campaign that uses augmented reality to embed extra content within banners around the city.

Fans can use the Blippar app to access the club’s mobile website, team shop and ticket office.

Users can also add their face to the Southampton team huddle and share the image using email, Facebook and Twitter.