Posts tagged with Southeast Asia


The best APAC digital marketing stats from March 2016

This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.

Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.

For more stats, subscribers can download our Internet Statistics Compendium.

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10 interesting digital marketing stats we've seen this week

Here is a selection of some of the finest digital marketing stats we’ve seen this week.

It includes the online travel sector, digital in Southeast Asia, email marketing, Pinterest, real-time video, and conversion rates from across the UK.

And for more of the same, download Econsultancy’s Internet Marketing Statistics Compendium...


Why marketers in Southeast Asia can't afford to ignore online video

Asian nations are apparently among the most prolific sharers of online video according to a new report, with Indonesians sharing more video content than any other country.

India came second overall, followed by Greece and Thailand, with the US and UK down in 19th and 43rd respectively.

The data, which comes from video ad network Coull, shows that the most popular video content among Indonesians is related to style and fashion.

With video content proving to be so popular among Southeast Asian countries it’s important for brands in the region to have a relevant strategy in place.

In order to help digital marketers improve their video strategy in the region Econsultancy has just published a new Online Video in South-East Asia Best Practice Guide.


Digital marketers in South-East Asia struggle with skills gaps: new report

Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on the second Digital Cream Singapore event for senior client-side digital marketers held in November.

Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.