Posts tagged with Southwest Airlines

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10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog.

Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA and Lowe's).

Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!


Seven helpful tips for livestreaming success

Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.

So what should brands looking to embrace livestreaming do to increase their chances of success?

Here are seven tips.


JetBlue gives away 1,000 tickets on Twitter

Twitter seems to be one of the first places disgruntled flyers turn when they think an airline has done them wrong. But that doesn't mean the airlines don't love Twitter.

When it came time to celebrate its 10th anniversary, U.S.-based airline JetBlue turned to the popular social media hub and its more than 1.6m followers.