How much does it cost to send a text message?
It's often less than a cent if you're a marketer sending in bulk, but U.S. pizza chain Papa John's could be forced to pay $1,500 a pop for 500,000 text messages its franchisees sent in 2010.
At the moment there seems to be a patent story in the news every single week but the latest one from Google has caught the attention of a lot of people in the SEO industry.
We’re interested because it’s one that affects how quickly and accurately you can gauge search optimisation results.
This latest patent, which was approved this month, is on ‘Ranking Documents’ and relates specifically to the practice of search engines not altering ranking positions immediately after an on or offsite tweak that merits such a change. .
Twitter's battle with spammers is well-documented, and not surprisingly, one of the tools that makes Twitter spam possible is the fake account.
While the exact number of fake accounts is hard to accurately estimate, there's little doubt they exist, and most likely in big numbers.
Joe Friedlein is the founder of Browser Media, a UK based search engine marketing agency.
Browser Media has been the victim of a Google penalty which has seen its pages almost disappear from the SERPs.
I've been asking Joe about the possible reasons for the penalty and his frustration at the Kafkaesque nature of Google's (non)communication with webmasters.
Pinterest may be one of the hottest start-ups of the moment, but early adopters, brands, bloggers and members of the media aren't the only ones paying attention to the service's growth.
Spammers are pinterested in the online pinboard too, and are apparently making a mint because of it.
After my Valentine’s Day analysis of online dating sites and what’s so great about their email, I decided to compare their performance around the holiday to a sample of retail marketers to measure the effectiveness of these sorts of big seasonal marketing drives.
Online dating sites aren’t the only ones who use Valentine’s Day to implement a big marketing push.
Retailers selling products like chocolates, flowers and gift cards also stepped up their game (and their email activity) to capitalise on the most romantic day of the year.
The Super Bowl is an exciting time for the brands that shelled out big bucks to reach millions of consumers on one of the biggest days in the world of sport.
That was certainly true for Toyota. The carmaker had high hopes for its Camry Effect campaign, which it described as one of the "most ambitious social media campaigns we've ever implemented." But did it get a little too excited?
A recent Hotmail blog that
announced changes to the way they handle
mail, and as the world's largest email provider, these changes are significant for anyone in the email marketing business.
After declaring that it has reduced true spam to about 3%, Hotmail has set its sights on the Bacn (email you wanted, but not right now or never again).
So what are the changes and how will they affect email marketing in the lead up
For many publishers, Google News is an important source of traffic. This is particularly true for publishers involved in the business of distributing news.
As a result, it's no surprise that a Google SEO strategy for some publishers focuses heavily on Google News.
For those publishers, a new tag introduced by Google to help publishers surface their best content will be of interest.
To maximise ROI from email campaigns, marketers need to monitor delivery, and take action to maintain good inbox delivery rates.
Here are 15 valuable tips for monitoring and improving email deliverability, taken from our Email Marketing Best Practice Guide.