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Posts tagged with Splash Page

Why do Premier League clubs offer such an awful user experience?

Due to the global appeal of the Premier League and the fact that most fans buy tickets online you would have thought that e-commerce was a valuable revenue earner for top flight football teams.

However a quick look at the homepages of the nation’s top clubs suggests that they don’t see UX as a top priority.

It would be easy to say that with the amount of money in football they should probably spend some of it on user-testing, but I’ll rise above that and instead I’ll simply point out some of the more obvious flaws that clubs should be looking to address.

For more information on the digital strategies of Premier League clubs, check out our blog which ranks the teams' search and social performances.