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Posts tagged with Split Testing

What will be the biggest UX trends in 2016?

I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation. 

Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.

Obviously that's not true. We'll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post. 

1 comment

UX trends in 2015: the experts' view

Never mind content, it seems the customer is (quite rightly) king these days. 

User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points. 

0 comments

A beginner’s guide to A/B testing

How do you know your website pages are performing as well as they could be if you're not testing them to make sure? You don’t, is the honest answer. 

You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors.

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Split testing vs personalisation: fighting for the conversion crown

There is a fight brewing in the conversion rate optimisation (CRO) world. There are two main camps and there’s a whole lot of money at stake.

In the blue corner, we have split testing (AKA a/b or multivariate testing). Split testing has been continually growing in notoriety in digital marketing.

It has firmly proven itself to be highly effective at improving conversion rates and increasing average order values, driving often staggering increases in website revenue.

In the red corner, we have something of a newcomer: website personalisation. This is certainly a buzzword right now and, for the most part, deserves the hype it’s attracting.  Companies that are getting personalisation right are offering superior web experiences to visitors and boosting conversion rates.

Great news, you might think: two practices that can deliver impressive and long-lasting conversion increases for your website. So, which do you put your money on?

7 comments

A/B testing comes to the masses with WordPress plugin

Multivariate testing is one of the most powerful tools available to online publishers. But many of them don't use it for various reasons, from lack of knowledge about multivariate testing to lack of simple testing solutions.

At a weekend hackathon event, a couple of developers decided to change that by building a Headline Split Tester WordPress plugin that gives WordPress publishers the ability to set up A/B testing of their post headlines.

8 comments