Posts tagged with Sponsored Search

Yahoo responds to concerns over proactive campaign optimizations

We recently discussed the changes Yahoo had made to its Sponsored Search and Content Match Program Terms that gave the company the ability to proactively change advertiser campaigns in the name of 'optimization'.

Yahoo's changes caught many advertisers off guard, infuriated some and raised a number of thorny legal questions.

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Is Yahoo's proactive account 'optimization' legal?

Many advertisers were disappointed and angered last week when it was widely-reported that Yahoo has changed its 'Sponsored Search and Content Match Program Terms' to permit Yahoo to automatically make modifications to the campaigns of its advertisers.

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