Posts tagged with Sponsorships

What marketers need to know about eSports

Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.

Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.

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YouTube unveils new ad model for channel sponsorships

To correspond with a new focus on channels, YouTube has announced a new ad model that will see the site attempt to monetise partnerships with Reuters, Sony, Warner Brothers, Universal – and just this week, Disney UK.

The new channel sponsorships will include display, overlay and pre-roll ad options for 96 different channels, all providing original content to YouTube, with pricing varying according to sector and length of contract.

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Is online advertising really failing content?

Online content may be sexy, but even on the internet, turning a profit as a publisher isn't always easy, particularly if you rely on ad revenue to pay the bills. After all, today's advertising market has come a long way since the 1990s.

Advertisers have a seemingly unlimited array of advertising options, and the proliferation of ad networks and technologies such as retargeting mean that many publishers have seen their CPMs decline.

According to
an AdAge opinion piece by Tom Hespos, who runs a digital marketing firm, advertising is failing publishers.

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Uh oh. 'Media value' makes its way to social media

Social media. ROI. They often seem like two pieces from two different puzzles. And for good reason: it can be hard to quantify the value delivered by a single 'friend' or human interaction.

But for major brands, figuring out the ROI of a social media initiative is something that realistically has to be done if social media is to prove itself worthy of larger investment.

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Tiger Woods: the end of athlete endorsements as we know them?

By now, you're probably familiar with Tigergate. Who isn't? The news and gossip is plastered everywhere online. The paparazzi and celeb gossip press couldn't have asked for a better Christmas present than the one they've received with the scandal that has erupted around the world's first billionaire athlete.

For those in the marketing world, everyone is waiting to see what will happen to Tiger, his brand and the brands of the companies that sponsor him. Will the public forgive him? Will his sponsors?

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Sponsorship fail: Sprint delivers the bad news on MSNBC.com

Sponsorships can be extremely effective for brands. But selecting and executing them properly isn't easy.

Sometimes brands sponsor things that are truly baffling. Such is the case with Sprint's sponsorship of MSNBC.com's breaking news.

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