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Posts tagged with Spotify

hilton app

12 outstanding mobile customer experiences

I was privileged to hear Avinash Kaushik speak at Syzygy's excellent Digital Innovation Day last week.

Avinash discussed some of his favourite mobile experiences.

Here are 12 of them.

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zoolander 2

Five of the all-time best brand tie-ups, including Starbucks, O2 & Zoolander

Last week saw three of the strangest brand tie-ups for a while.

The first was that Nike Starbucks shoe, retailing at $100, the second, a strained Wayne Rooney cameo (see below) in an X-Men adventure (and some blue-faced mascots at a United game), the third, green and red Angry Birds burger buns at McDonald's.

This got me thinking - what are the best brand tie-ups of the past few years?

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Digital audio continues to boast impressive growth in the US: Stats

The North America online audio section of our Statistics Compendium has seen some fascinating data added in the past few months.

Particularly in regards to how significant digital downloads and streaming are to US music fans in 2016.

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student.com

Student.com: the website set to revolutionise student accommodation

Student.com has had quite a lot of press recently, what with $60m of investment from the founders of Spotify.

The website is new to me, so I thought I'd have a look through and pick out some points of interest.

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subscribe

Six things that make a good subscription service

In my right hand I have a mug of Brazilian coffee (Fruit and Nut Espresso).

The coffee was delivered through my letter box yesterday, courtesy of Pact Coffee, one of many coffee subscription services.

However, Pact doesn't like to think of itself as a subscription service. Its founder, Stephen Rapoport, believes many subscription services work for the business but not for the customer.

So, if the model is often abused, just what makes a good subscription service?

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design

What is service design & who uses it?

Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments.

Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and systems integrators that have made design acquisitions (see this Wired article for how IBM is beefing up its design creds).

Service design follows naturally from a focus on customer experience (as a central tenet of that dreaded term, digital transformation).

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Atmospheric marketing: Riding the tidal wave of IoT data

The tide may already have turned towards big data, but the waves are about to get a whole lot bigger. 

From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.

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Apple Music: all the best reactions, information and stats

Are you excited by Apple Music? I think I’m excited by Apple Music. Let’s discuss whether this is a valid opinion or not.

One of the first subjects I really got my teeth into on the blog two years ago was digital music, both in its streaming and downloadable formats. 

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Starbucks Spotify deal empowers baristas to influence customer experience

Last week, Starbucks and Spotify announced a partnership that will see the popular music streaming service integrated into Starbucks' 7,000 stores and its 10 million member strong loyalty program, My Starbucks Rewards.

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Tidal shows the limits of using celebrity power to build a business

Large brands spend millions upon millions of dollars every year on celebrity endorsements.

For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands.

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Spotify unveils new playlist-based ad targeting

Online media companies are becoming more creative with their ad offerings and Spotify is the latest to court advertisers with new ways of targeting users.

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Audio stats: streaming and online radio growth in the US

The latest update to our Internet Statistics Compendium collects all the most interesting freely digital data and trends published to the web over the past few months.

Like us, Mary Meeker strives to analyse online digital trends and publishes her own slideshows biannually (hosting them online here).

Amid a wealth of insight, Meeker’s recent stats collection highlights how online technologies are affecting traditional media. Her music consumption stats are particularly intriguing and relate to further research I’ve seen published lately.

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