Spotify has reached 2.5m paying subscribers according to a blog post the company posted today.
The increase in paying customers is likely to have been bolstered by the company’s launch in the US in July, and a partnership with Facebook that began in September.
Spotify is one of the most popular streaming music services in the world, and since its July debut in the U.S. and the recent launch of a deep Facebook integration , it has gained 250,000 U.S. subscribers, bringing the company's worldwide paid subscriber total to "well north" of 2m.
But it's not all good news for the Swedish-based company: while revenue grew from just over £11m in 2009 to just over £63m in 2010, during the same period Spotify's after-tax loss jumped grew by nearly £10m to £26m.
The internet has popularized the freemium model like no other channel,
but building a successful business on this model can be quite a
One company that has succeeded: Spotify, the Swedish company that has become Europe's most popular music streaming service.
Spotify has resources, a huge (and growing) entrenched audience and
some great opportunities to create long lasting, effective brand
positioning and positive sentiment, making it a great marketing
Here’s a few quick tips to get your marketing push started on the
music streaming service.
Popular European music streaming startup Spotify has been able to survive and thrive in a tough market that has seen its fair share of startup casualties. In an effort to maintain its growth, it has announced the largest upgrade since it first launched in 2008.
The goal: turn Spotify into a "total music management platform". The means: a hefty dose of social features.
Swedish startup Spotify has taken Europe by storm. The ad-supported music streaming service, which also offers an ad-free and mobile-enabled paid offering, has more than 6m registered users across Europe, with more than 2.5m in the UK. Expansion into the US is planned for 2010.
Spotify's popularity has attracted investment from major record labels and recent reports suggest that Spotify may be Sweden's biggest contribution to the music business since Abba.
Spotify has been a revelation since it launched late last year. The innovative ad-supported music service allows users to access and play full-length tracks for free.
Alternatively, there's the option of paying a small monthly fee to sign up to the premium version in order to remove the ads and access the mobile version.
All in all it's a fine playground for anybody who loves music. I caught up with Spotify CEO Daniel Ek, who talks about the company's progress and plans...
Spotify, the joyous music app, has launched an updated download service, seemingly in a bid to generate additional revenue.
The move comes a month or so after Spotify enabled offline access for both the deskptop and iPhone app. It makes it much easier to purchase songs, by promoting the download service via highly visible icons. Previously you had to jump through hoops if you wanted to buy music via Spotify.
Songs cost 79p and full albums are available for £7.99, though not every song or album can currently be purchased. Downloads can be added to Spotify playlists in the usual way.
We all know that customer reviews can boost trust and credibility, and
as such they can drive serious improvements to conversion rates and
But Houston, we have a problem. The problem with customer reviews is this: the lack of proper customers.
The launch of the Spotify iPhone app demonstrates this issue quite clearly.
Non-paying customers are giving one-star ratings to the app on the
basis that they are non-paying customers!
The eagerly awaited Spotify app is now available for download for UK and European mobile users to download, for both Android and iPhone users.
The app allows you to sync playlists, stream music to your phone through a wi-fi connection, and best of all, to access playlists when you are offline.
I've been trying the new Spotify iPhone app out...