We all know that customer reviews can boost trust and credibility, and
as such they can drive serious improvements to conversion rates and
But Houston, we have a problem. The problem with customer reviews is this: the lack of proper customers.
The launch of the Spotify iPhone app demonstrates this issue quite clearly.
Non-paying customers are giving one-star ratings to the app on the
basis that they are non-paying customers!
The eagerly awaited Spotify app is now available for download for UK and European mobile users to download, for both Android and iPhone users.
The app allows you to sync playlists, stream music to your phone through a wi-fi connection, and best of all, to access playlists when you are offline.
I've been trying the new Spotify iPhone app out...
Could Swedish-based Spotify be making the case for ad supported music online? Perhaps.
While other digital music startups struggle with copyright fees and broadband charges, Spotify is making friends with major music labels — and helping them bring in revenue.
The head of Universal Sweden told a Swedish publication this month that Spotify now makes more money for the label there than iTunes. If those numbers are accurate — and can expand to reach other parts of the world — they could represent the silver lining the music industry's been looking for. And go a long way toward explaining how Spotify sweet talked the labels into giving the company access to stream such extensive catalogs online for free.
Last night TechCrunch Europe hosted their inaugural Europas awards, with a list highly impressive nominees and an audience of digital royalty - both start-up and established - including the Traveling Geeks who had been at Econsultancy’s roundtable event only hours before. So, what were the categories and who were the winners?
Less than 6 months after launching, online music streaming upstart Spotify has reached an important milestone: 1m users. Approximately 250,000 of those users are located in the UK.
And Spotify is making progress on the business side too: it has signed up some big ad agencies who are trying out its new ad targeting platform.
Swedish startup Spotify launched its online music streaming service in public beta a few months ago, looking to compete with established music sites like Last.fm.
Offering either subscription or ad supported version of its service, Spotify offers the artist and related tracks radio that is a feature of Last.fm, but has also provided a good range of tracks that can be listened to on-demand.