When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts.
Don’t get me wrong—some in the B2B sector really get it, such as Dell, American Express, GE, among others.
But why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels?
There's arguably never been a better time to be a developer.
Looking for a full-time job? If you have the chops, they are plentiful, and if you're in a hot market, salaries are high. Not interested in the nine-to-five routine? Freelance opportunities abound and investors are still pouring big bucks into startups, with many focusing on backing entrepreneurial engineers who can turn their ideas into code.
But if all success on the web and mobile internet required was a few hundred thousand lines of awesome Ruby code, a few NoSQL databases here and there and a clever Amazon AWS-based architecture, there would be a lot more Facebooks out there.
What's missing for many companies? One word: design.
The mobile space is one of the fastest-evolving in all of the technology world and because of that, it's no surprise that many companies are struggling to keep up.
From the smallest business struggling to figure out how to build a mobile-friendly website to the largest consumer internet brands struggling to build compelling mobile experiences, mobile offers just as many challenges as it does opportunities.
With upstarts like Square trying to disrupt the payments space, often using technologies that interoperate with consumer devices like the iPad, it's no surprise that larger entrenched players are fighting back with similar offerings.
Point-of-sale giant VeriFone, for instance, is positioning itself to be the Switzerland of payment solutions, and PayPal is making a big offline push with physical retailers and card readers for smaller businesses.
PayPal may already be ubiquitous on the web, but the payments giant has its sights set on much bigger fish offline.
In an effort to bring PayPal purchasing to the masses wherever they shop, the company yesterday announced pacts with 15 major retailers in the United States that will give consumers the ability to pay for their purchases using PayPal.
The mobile payment industry is constantly evolving and extremely complex.
NFC gains a lot of attention largely thanks to the fact that Visa has thrown its weight behind the technology. However, as yet, it has failed to take off because access to NFC enabled devices is limited and consumers are still largely sceptical.
In the short-term, it seems likely that mobile card readers will prove to be more popular with merchants and consumers.
Technology has disrupted a seemingly countless number of industries over the past decade, from advertising to real estate. When looking at the industries grappling with technology-driven change, however, arguably few have been more affected than the multi-trillion dollar payments space.
The advent of mobile phone, and the smartphone in particular, has created significant opportunities, many of which upstarts like Square are trying to exploit.
Square, the mobile payment upstart that's combined a credit card-reading dongle with the iPhone and iPad to take on established point-of-sale (POS) payment solutions providers, has been making frequent appearances in the news of late.
From attracting users like the Obama campaign and taxi drivers in New York City to overhauling its mobile app in an effort to drive consumers to local businesses, it appears that Square's $4bn-plus in annual payments processed could be just the tip of the iceberg.
Mobile payment company Square has rolled out several upgrades to its Card Case app, including an Android version and new geo-fencing technology.
The app has been rebranded as ‘Pay with Square’ and redesigned to make the interface more user-friendly.
The focus is now on merchant discovery, so the user’s smartphone can automatically notify them when they are near a Square-enabled business.
PayPal has taken a page from the Square playbook with today's launch of PayPal Here. This global solution allows small business owners to accept payments via credit card with a PayPal branded triangle shaped reader.
This solution is a long time coming. Square was first launched at LeWeb at the end of 2009 while PayPal were pushing their unsuccessful "bump" product. With more than ten years in the online payments space, PayPal will easily make up for lost time even though Square have had a two year head start on working with merchants in this space (and has recently been backed by Obama).