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Posts tagged with Squawka

Steps and shadows: getting to grips with digital and sport

The thing about starting a tech business in a new industry is that you need to build up new contacts, more knowledge and generally get a grasp of what the heck brands are spending money on and how the people at the top are seeing the industry growing.

For the past 18 months I’ve been learning all I can about the sports industry and where technology fits in across both fan engagement and digital marketing.

Having spent years in print, digital media, ecommerce and technology and worked with clients ranging from massive multinational travel companies to tarot card readers to the NHS, I thought I had seen it all.

This assumption was erroneous...


Domino's deal with web app startup targets football fans

Domino’s pizza has taken the unusual step of partnering with a web app start-up in a bid to drive brand affinity with football fans.

Squawka, which launched on June 8, is an interactive web app that gives real time stats and analysis during football matches, as well as acting as a forum for fans to discuss the games.

The deal is part of Domino’s affiliate marketing activity, but as it is being run with a start-up the emphasis is on driving brand awareness rather than increasing sales.

Domino’s marketing activity already has a strong focus on digital. It launched its iPhone app in 2010 followed by an iPad app late last year.

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