Posts tagged with Standards

What's the point of user-centred design?

No, I have not suddenly started to question an approach which I have pioneered for more than three decades. 

What I am doing is reflecting a discussion currently underway in the International Standards committee considering the revision of ISO 9241 part 11, which defines usability. 

Don't worry, we don't intend to change the definition in any way that most people would notice. Standard-makers love arguing about fine detail, so there may be some tweaking of the wording in due course. 

The core definition will remain the same but we'd welcome some input from Econsultancy's members about how we describe the outcome of using user-centred design.

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Lack of social ROI measurement holding industry back

The world of social media is a ever changing landscape. In recognition of that, the Social Media Advertising Consortium (SMAC) was created in 2009 to educate member companies on issues and trends in social media. More recently, it has been striving to create standards in social media for the advertising industry.

We had the chance to talk to Nichole Goodyear, former CEO & Co-founder of Brickfish.com and Co-Executive Director of SMAC, about social media standards, how our ad spend needs to change and if Facebook advertising is really worth it.

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Comparing online retail to the high street

In the world of online retail, competition is growing and now you can often find the item you are looking for on multiple websites with similar price points.  

For this reason, it is important for retailers to improve aspects of their website in order to generate more sales.

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You know what freezes over: IE9 and HTML5

HTML5 is the future of the internet. At least that's the impression you might get from those who believe HTML5 will solve major challenges associated with everything from building cross-platform RIAs to mobile multimedia delivery.

But is HTML5 destined to be dead on arrival?

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Top five usability myths demolished

I guess it’s grumpy old man time but I am really beginning to get hacked off with general ignorance (with apologies to Stephen Fry) about usability. 

So rather than just grumble in the corner, I have decided to demolish five of the most persistent myths about usability.

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