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Posts tagged with Star Trek

Apple unveils AppStore.com vanity URLs during Super Bowl, land grab coming?

Super Bowl Sunday is no stranger to surprises. With brands spending countless millions on Super Bowl ad campaigns, doing the unexpected or revealing something new on America's biggest day in sport is a no-brainer.

One of yesterday's surprises came courtesy of an ad Paramount Pictures ran for the new Star Trek movie, Star Trek: Into Darkness.


Star Trek shows content marketers the value of previews

Every content product promotes itself through previews, and this is most evident in the movie industry.

This weekend Tolkien fans were joined by a legion of trekkies in IMAX cinemas, as record breaking numbers flocked to special screenings of The Hobbit that featured an exclusive preview of the new Star Trek film.

Nine minutes of footage from upcoming sci-fi blockbuster Star Trek: Into Darkness appeared before The Lord of the Rings prequel, using the opportunity to entice a targeted audience of fantasy film fanatics with a taste of the content of a film which won’t be released until May 2013.