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The entertainment industry can teach marketers a lot about incorporating fandom into a company’s strategy.
From Beliebers to Kardashian followers, America is the land of the superfan. Diehard aficionados are the first ones to download a new album, tune in to the latest episode, or buy a concert ticket.
Now that David Moth is our new head of social, he has bequeathed his regular round-up of social campaigns and stories to me, as he’s now too busy posting Taylor Swift Vines on the official company Twitter.
He can be confident that this is in relatively safe hands.
So sit back and enjoy this new-look collection of news and advertising inspiration taken from the wide world of social, and I’ll try and keep the puns to a minimum.
You probably assume that I have a list of headlines for this weekly round-up saved on a spreadsheet somewhere, so I can just pick one at random any time I need it.
You’d be wrong.
This is how a typical Friday morning goes…
These tempting leftovers are impossible to resist despite the fact you have already gorged yourself disgusting on everything the internet had to offer this week.
Go on, just another forkful. The diet can start next week.
Although what that ‘diet’ consists of I’m not sure. Perhaps not spending quite so much time mass-messaging Tinder users pictures of yourself with a dangerous predator would be a start.
Speaking of which…
I've got my hat on. I’ve got my boots, dusty. I’ve got my saddle on my horse. It can only mean one thing… It's round-up time!
From our massive blockbusting reports, to our regularly updated comprehensive research, to its huge array of training courses for every skill level, to our recent internet killing success The Periodic Table of Content Marketing, Econsultancy thrives on its expertly researched and skilfully created content.
We also do this…
This round-up covers a whole two weeks’ worth of brilliant entertainments, distractions and hijinks that we found on the internet.
Yes the round-up took the extended Easter weekend off. It gorged itself on roasted meats, truffle chocolates and port before swearing at its family and waddling off back home to watch the entire first series of Hannibal in bed.
Does that mean that this week’s edition will be a double-bumper load of wonderful content? You’d think so wouldn’t you?
Here’s the round-up, that will no doubt include a Game of Thrones reference somewhere...
Despite last week's machinations, I've given up on trying to keep this weekly round-up of amusing internet things 'evergreen'.
So prepare for a topical assault of Flappy Bird, Sochi, Valentine's Day, The Lego Movie and flood misery, rendering the future readability of this article as redundant and confusing as a two year-old repeat of Have I Got New For You.
If you do have any questions at the end, me and internet will be holding a Reddit AMA later on this afternoon. Only we'll be using the pseudonym Jennifer Lawrence.
Research shows that stories, anecdotes and metaphors are more memorable than data.
At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively.