Posts tagged with Starbucks

starbucks store

Starbucks' new click & collect app: is it any good?

Starbucks Order and Pay has launched in London, England.

It's essentially click and collect for a rapidly cooling beverage - a frightening prospect, I'm sure you'll agree.

Whilst we know the Starbucks app is good, a pioneer in mobile payment and loyalty, I thought I'd better expense a couple of coffees and try out this new Order and Pay feature. So, is it any good?

3 comments

Starbucks Spotify deal empowers baristas to influence customer experience

Last week, Starbucks and Spotify announced a partnership that will see the popular music streaming service integrated into Starbucks' 7,000 stores and its 10 million member strong loyalty program, My Starbucks Rewards.

1 comment

Does Starbucks show that organisations need a Chief Digital Officer?

Criticism of the Chief Digital Officer (CDO) role centres on its necessity in executive team and that it creates another organisational silo.

However, does Adam Brotman's success as CDO at Starbucks highlight that there is in fact a strong case for organisations to appoint consider appointing one? 

4 comments

Five things brands can learn from Starbucks' Race Together backlash

Starbucks is at the center of a social media firestorm as a result of its Race Together campaign.

Here are five things brands can learn from Starbucks' experience.

2 comments

Are brands the saviours of long-form content?

Starbucks is the latest global brand to make a significant move into the world of brand storytelling, poaching a leading journalist at the Washington Post.

Are brands now the future of long-form content

0 comments

Starbucks, Costa Coffee and some ‘damn fine’ Facebook pages

Starbucks and Costa Coffee are currently the most popular food and drink brands on Facebook.

Starbucks is at the top of the league in the UK with 1.3m Facebook followers. Costa Coffee is close behind in second place with 1.2m.

They are also the only food and drink brands to have more than 1m followers.

Facebook is a tough platform for brands to succeed on, although it is still possible. Some Facebook pages reach 82% of their fans despite recent algorithm changes.

Starbucks and Costa Coffee are proof of this, with their incredibly high engagement figures.

4 comments
shooting star

18 companies with brilliant digital strategies

It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.

So I'm simply going to round up some companies that have done good things on this front and see if our readers get annoyed by any omissions or, indeed, inclusions.

So, here are 18 digital trailblazers. A lot of them are involved solely in ecommerce but not all of them.

N.B. I've deliberately excluded agencies and what I think of as tech companies, though that distinction is a little difficult to make in some areas.

5 comments

20 of the best branded Vines from August 2014

Our best branded Vines round-up this month comes bearing great news.

Recently Vine has completely overhauled its desktop site so it looks and works a lot like YouTube, but most gratefully received out of all the new functionality is the ability to search.

At last! You can now search for individual users, locations or tags, making this particular writer’s job a heck of a lot easier. You can read about other improvements here: Vine’s desktop redesign puts community and search first.

In other news, Vine has also updated the app itself and it now allows you to footage from pre-existing videos on your smartphone. Allowing you to mix and edit multiple sources into your Vine. 

It looks like Instagram will have to pull something particularly spectacular out of the bag to keep up with its rivals (a half-decent desktop site would be a start).

In the meantime, lets check out the latest and greatest branded Vines.

0 comments
WeChat logo

How and why Western brands are experimenting with WeChat

With almost 400m active users and a growing global audience, Tencent’s WeChat app is the new king of Chinese social media.

Often touted as the Chinese alternative to WhatsApp, WeChat actually offers a far broader range of features and tools.

Alongside text, video and voice messaging, users in China can make mobile payments, browse ecommerce stores, play games, or book a taxi. It even offers access to an online investment fund.

All this, coupled with the fact that the messaging app offers a veil of privacy cherished by young Chinese, makes it easy to see why WeChat has become central to its users’ lives.

Which in turn made it inevitable that marketers would seek to get in on the act, with official brand accounts first being made available around September 2012.

9 comments
voucher cloud

Eight more examples of geofencing you should know about

I've rounded up what I think are the most intriguing examples of geofencing.

The list includes retailers but also other sectors such as leisure and education.

Take a look, because this is an area that almost any company could surely find a compelling use case for.

5 comments

Three game mechanics you should borrow from Candy Crush

Game mechanics are the building blocks of a successful gamification strategy.

These elements make the experience engaging and fun for the consumer. Points, badges and leaderboards are the go-to mechanics marketers often use to make their programs more engaging, but the mechanics marketers can tap go beyond PBLs (as they’re called among game designers). 

Candy Crush, the social game that is more popular than every other game on Facebook, uses a long list of mechanics to create motivating and addictive experience for the user.

And there are a number of lessons marketers can learn from the torrid success of Candy Crush.

2 comments
Starbucks logo

Eight awesome social campaigns from Starbucks

Starbucks has been hugely successful on social media, attracting tens of millions of fans and followers and becoming one of the most popular brands on Facebook.

In fact it was recently reported that nine out of ten Facebook users is either a fan of Starbucks or knows someone who is.

The coffee retailer has obviously been responsible for some excellent social campaigns over the past few years, so I've rounded up eight interesting examples.

For more information on this topic read my blog post looking at how Starbucks uses Facebook, Twitter, Pinterest and Google+, or check out our similar round ups focusing on McDonald's and Coca-Cola.

1 comment