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It’s not easy for publishers to make money online. Competition for eyeballs and ad revenues is fierce, so website owners need to be savvy to any possible avenues for monetisation.
Taggstar aims to give publishers a new way of monetising images by adding layers of content to make them interactive and shareable.
The company is already working with a wide range of media partners including MSN, Sky Living, The Telegraph, Hearst Magazines and The Independent, and last month launched a public version of its technology platform.
Early engagement rates have been consistently high, ranging from an average of 12% to almost 40% for certain high profile celebrities.
So to find out more about how Taggstar works and its plan for growth I spoke to CEO and founder Fraser Robinson...
Rare Crowds is a startup which aims to help publishers and ad networks get more value for their ad inventory by creating a new type of premium inventory.
I've been asking CEO and Founder Eric Picard about the business model and his immediate and long term goals for the company...
Pressat is a press release distribution service which uses social media, as well as more traditional channels, to spread the word.
I've been asking the team about the reasons for launching Pressat, how it will make money, and the company's future plans...
Implementing an effective multichannel marketing strategy isn’t easy, particularly for SMEs that might not have the resources to trial new technologies.
Cloud.IQ aims to simplify the process by offering businesses a range of plug-in apps that can help to engage customers through different channels at each part of the purchase journey.
They include tools that work across social, SMS, mobile web and email to help improve customer retention and increase conversions.
To find out more, I spoke to cloud.IQ CEO James Critchley...
Launched last year, BugMuncher provides a way for users to provide feedback and bug reports after noticing errors on your websites.
It was launched by Matt Bearman, a 27 year old website developer from England, who has been building websites and apps professionally for more than five years.
I've been asking Matt about the reasons for launching BugMuncher, and his future plans for the service.
LoveThis is a new iPhone app that allows you to share recommendations with friends and store them so you don't forget them at a later date.
You can share recommendations for anything you want, such as products, movies, music or even a good plumber.
To find out more about how it works I spoke to LoveThis founder and CEO Alexis Dormandy...
The Professional Copywriters' Network is a free-to-join membership site for UK commercial writers, aimed at improving the profile of copywriting as a profession and providing a place for writers to network, chat and support each other.
It was launched by professional copywriters Tom Albrighton and Ben Locker.
I've been asking Tom, also an Econsultancy guest blogger, about the site...
Shopcade is a trends-based social shopping site which allows users to share, discover and shop trends and products, earning rewards along the way.
It has just added a new feature which lets users shop from Twitter trending topics.
I've been asking Communications Director Roxanne Varza about Shopcade...
If you read my blog post about new tools for Twitter users then you may already be aware of Buffer, a fine productivity app that helps me to schedule the content I choose to share on Twitter. It's well worth a look.
I caught up with co-founder Leo Widrich, who focuses on customer experience and support at Buffer. He is also the marketing head who works on spreading the word about Buffer through blogging, social media and "other forms of hustle".