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Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.
It's in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.
We caught up with the team...
We haven't profiled a startup in a while on the Econsultancy blog, but Machine looks so current, we thought we'd get an overview.
Heck, it's even got an animated, big-font scrolling-experience for a website.
Here's how the team describe their product...
We live in a time when it’s easier than ever to set up a fully working shop, albeit a virtual ecommerce one.
One of the things that makes it so easy is the fact that, unlike in the past, you don’t actually need to own or store any stock in order to start selling to customers.
How is that possible? One of the most popular ways is through dropshipping.
There's a huge amount of hype flooding the web about new startup fintech companies and how they're going to change banking forever.
Could it be true? Are the days numbered for Britain's big four banking groups? Could they crush these upstarts before they get off the ground? Or is there a third way?
The relationship between brands and startups has never been cozier.
The internet has fundamentally changed the way brands connect with and market to consumers, and many brands increasingly look to young startups to help them understand what innovations are coming next.
Uber proved that applying new technology to an old industry is a recipe for a successful startup.
Now we’re seeing lots of new companies following suit, using technology to create all kinds of fresh and exciting business models.
Parcelly is a delivery service that lets you collect your online purchases at a time and place convenient for you.
I talked to PR and Marketing Manager Roksana Zinchenko about how far the business has come since its launch in December last year and what the future holds.
Technology has fast become a critical enabler of marketing innovation.
Savvy marketers and their agencies are looking to the increasing number of technology startups to inspire and support the creative execution of their campaigns.
The next hit product is always right around the corner, and if the world's largest online retailer has its way, you might just be introduced to it through Amazon.com.
With support from Silicon Valley powerhouses like venture capital firm Andreessen Horowitz and accelerator Y Combinator, Amazon this week unveiled Amazon Launchpad, "a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe."
Startups are disrupting more and more industries and that has many established businesses looking for ways they can act more like startups to motivate their employees and spur innovation.
Last week, the United States Securities and Exchange Commission (SEC) unveiled new rules that will make it possible for private companies to accept investments from everyday investors.