Customer experience represents the single most exciting opportunity for businesses this year, according to our 2014 Digital Trends Briefing.
Mobile comes a close second, and this forms a big part of providing an excellent customer experience as more and more people access sites and services on their phones.
This infographic presents some of the key findings from our Trends Briefing, which is produced in partnership with Adobe and based on a survey of more than 2,500 marketers.
Google+ has achieved 1.15bn users, but only 35% of those use are active monthly.
These figures come from We Are Social, after analysing the growth trends for Google+ year on year, globally and locally.
Is this data a damning insight into the general malaise around Google+ or is this merely reflective of general social media sign up trends?
In 2013, 30m people were shopping online in MENA according to PayPal. This was an increase of 65% from 2011.
Saudi Arabia was the top buying country in a region of high average income per capita (e.g. more than $100k in Qatar).
But what of the rest of the region? How does it compare with the rest of the world and what sort of numbers are we talking about?
In this post I’ve rounded up some stats shared by the COO of Aramex, Iyad Kamal, at MetaPack’s Delivery Conference this week.
Facebook is 10. Every publisher on the internet is covering it because it’s important to all of us, even those that have drifted away from the platform recognise its astounding reach.
At 1.2bn users (more than the global population of 1850) its audience dwarfs that of other social networks and its recent financial results bear that out with $2.59bn in revenue.
I wanted to look quickly at Facebook’s history but from a different angle than other blogs. Wordwise, I’m struck by how social media has enabled a seemingly constant and varied arpeggio of coinage.
The word of the year and new additions to the OED are spread faster than they ever were, via networks like Facebook and Twitter.
So, I’m looking at 10 words that have been redefined by Facebook over 10 years. And to add some relevant content, I’ll include some trivia, too.
Last month we looked at 2013’s UK edition of Google’s Zeitgeist which always proves an interesting overview of the most popular trends in our search behaviour over the year.
But as China gears up to celebrate the start of its new year, let’s turn to Baidu to see how search habits in the east might compare.
These stats and trends, as well as a wealth of Christmas ecommerce data can be found in the latest edition of our Internet Statistics Compendium.
Which ecommerce sites are setting a great example for others to follow?
I've been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites.
I've picked the rest, some because they offer an excellent all round experience, others aren't perfect, but were chosen for specific aspects which others can copy/learn from....
Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms.
These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults.
Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a necessity to sign up to multiple platforms in order to engage with them all.
I’ve even had to adopt a second Twitter account to separate my own ‘church and state’ (or less-professional nonsense from even less-professional nonsense.)
Here are some more social network stats from the research, covering Facebook, Pinterest, Instagram, LinkedIn, Twitter, and the relative audience crossover between each platform.
Here it is, the final digital marketing stats round up of the year.
This week it includes Amazon's customer satisfaction, mobile commerce, integrated marketing, Google search trends and Beyonce.
And for more digital marketing stats, check out our Internet Statistics Compendium.
With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends.
The Ecommerce section of our Internet Statistics Compendium includes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years.
This gives users a good overview of how people are increasingly approaching their festive shopping across digital media and platforms, and helps us make some predictions about forthcoming Christmas behaviour for 2013.
There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing.
However, though the backlash is understandable, this does not mean that content marketing has ceased to be useful, far from it.
Doug Kessler explores the issue in this excellent post, and debunks several of the arguments against.
Here, I've put the question to several agency and client side marketers, as well as the Econsultancy research team.