Here are some interesting stats from around the world, covering search, ecommerce in Russia, Germany and elsewhere.
For more digital stats, see Econsultancy's Internet Statistics Compendium.
What do customers want in a multichannel experience and how will technology help deliver it in 2014?
Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.
Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.
Here are the best bits:
In this post, bear with me and you’ll get a couple of case studies and some best practice from brands using TV and promoted tweet tie-ups.
Before I give you the fun stuff, I want to say that best practice is all that matters. Ignore all the stats about engagement and sales uplift.
I don’t usually advocate ignoring stats, but as B2B marketing and service industries now pervade major cities of the developed world, we are awash with stats. And stats that claim to explain general concepts, such as generic increase in purchase intent after viewing a promoted tweet that references TV, are not helpful to you.
Yes, these stats succinctly explain the perceived benefits of advertising on Twitter, but like all data, it’s only that which directly pertains to your company that is of use.
There’s no point examining averaged trends when what you’re interested in is your business. Being blinded by amazing engagement stats will mean you don’t think properly about your campaigns. The last thing you want to do is drip out a poorly conceived set of promoted tweets and have faith they will deliver ROI.
The success of your marketing and advertising is dependent entirely upon detail; detail that’s way more granular than simply what channels you decide to advertise in.
Once again, here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include Pinterest, eBay, mobile, social customer service, Amazon and a bumper stack of data from Cyber Monday.
For more digital marketing stats, check out our Internet Statistics Compendium.
Just before Thanksgiving, Rand Fishkin blasted infographics on his ‘Whiteboard Friday’. He did make some really good points in his video, but I believe his reasoning is flawed.
The discussion revolved around format choice as the defining factor of success, an opinion which pops up time and time again and that I wholeheartedly disagree with.
In my experience, if you let format rule your content, you may miss out on some major opportunities. Here’s why.
Research has identified that just over 1% of an ecommerce site’s users contribute 40% of its revenue.
By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase.
So what are the traits of these very different consumers and how can you use this information to convince them to shop more, not less?
The weeks running up to Christmas Day are some of the busiest of the year for retailers, counting for a huge proportion of total annual sales.
This year, however, the US is expected to see a slight downturn in spending per family during the holiday season due to lingering uncertainty after the recent government shutdown.
On average, shoppers will spend $737.95 on presents, decorations and food for the festive season, which is about 2% less than 2012 according to the National Retail Federation.
With this year’s festive season presenting retailers with a bit of a challenge, it is also providing them a great opportunity to build real and lasting brand value and to win over such a precious customer base.
According to our recent Digital Landscape Report, Russia has the highest number of internet users in Europe, and represents a potential growth market for ecommerce.
In addition, just under half of Russia's 61m web users are buying online, though a mistrust of the finance industry means that cash on delivery is the prevelant payment method.
There are barriers though, such as mistrust of retailers, and the risk of parcels going AWOL due to the number of people living in communal apartments.
However, as our report, and this two part infographic from Search Laboratory shows, there are many opportunitues.
Custom reports are perhaps the most useful feature in Google Analytics, as they enable you to find the data and presentation that best suits your business goals.
I'm no big Google Analytics expert, instead I've picked it up and figured things out as I've gone along, mainly with the aim of understanding our users' behaviour and improving this blog.
I explain more of my approach to measuring and optimising this blog here, but I wanted to provide a beginner's guide to creating custom reports.
If this is too basic for you, or I've made any glaring errors, please forgive me (and put me right in the comments), but I hope this will be useful for you.
So here's how to create a basic custom report from scratch...
We're in the midst of a great migration to portable devices and the opportunity for marketers is immense.
It will be much tougher to cultivate a relationship with users than it was on the web, but if handled properly we’ll find the perfect balance between the ultimate user experience and advertisers’ agenda.
One thing marketers can all agree on: advertising makes the digital world go 'round. What's less a settled matter is how, exactly.