{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Status

Gabe Zichermann: gamification isn't about offering 'free stuff', it's about status

Gamification isn’t a new concept. Businesses have been trying to increase engagement by introducing game mechanics into their marketing for a few years now.

One of the most obvious examples is Foursquare, which has developed its offering from a social game into a local search engine as it moves towards monetisation.

But can gamification be applied to all business models?

During a keynote at TNW 2012 Gamification CEO Gabe Zichermann suggested that companies must first understand what it is about video games that engages consumers.

1 comment