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With the iPad, Apple single-handedly created today's multi-billion dollar tablet market, and continues to be its most dominant player.
But that doesn't mean that Apple is the only company cashing in on the devices that have changed the face of computing. If you want a new iPad, you'll need to shell out $499 -- a price too steep for many consumers.
Apple isn't the same company without Steve Jobs at the helm, but that's easy to forget when looking at the company's financial performance since its co-founder and chief visionary passed last year.
Despite questions about Apple's ability to thrive long-term without Jobs, consumers continue to snap up the company's latest and greatest products at remarkable, record-breaking rates.
Is Apple already starting to lose its way without Steve Jobs?
The blogosphere erupted this weekend after former Apple designer Michael Margolis posted two tweets about the Apple TV interface.
When it comes to announcements, few companies create as much excitement and command as much attention as Apple. And for good reason: most of the time, Apple's announcement involve new products that consumers can't wait to get their hands on.
But a different kind of announcement today might arguably be the company's biggest ever.
Facing increased competition in the tablet space, Apple's still-dominant iPad has been expected to receive a refresh next month.
Today, Apple made it official by announcing an iPad-related event for March 7.
Few CEOs have it as good as Apple's Tim Cook. Just look at his company's performance in the first quarter of his tenure.
But as strong as Apple is currently, Cook can't sit back and hope that the company Steve Jobs took to new heights will run itself. He'll have to make tough decisions, and put his mark on the company's operations.
He's doing just that with his first big hire.
A few hours ago Apple held its much-anticipated education event in New York City, and as expected, announced a new offering that seeks to reinvent the textbook around the iPad.
Seeking to make textbooks more interactive, more durable, more searchable and more easily refreshable, iBooks 2 offers a "new textbook experience for the iPad." And boy is it pretty.
When Steve Jobs unveiled iAd to the world, he promised an offering that would revolutionise mobile advertising.
But delivering on that promise has proven difficult for the technology company that has revolutionised so much in the past decade.
In fact, the offering's future looks quite uncertain. So what's Apple to do? Turn to one of your most-despised enemies, apparently.
For many tech entrepreneurs, a startup leads to one of three destinations: acquisition, IPO, or failure. Historically, the risks have been big, but the rewards have been even bigger.
From Google to Facebook, few industries have created vast amounts of wealth faster than the internet, but for many entrepreneurs today, swinging for the fences isn't a must.
Increasingly, big companies (like Google) and high-flying upstarts (like Facebook) are targeting young startups for acquisition. Not for assets or IP, but for their people.
Dropbox, the company that has made "your files, anywhere" a reality for some 45m users, confirmed yesterday that it has raised a whopping $250m Series B at a rumored valuation of $4bn.
Also revealed yesterday: the fact that in 2009, then-Apple CEO Steve Jobs invited Dropbox's two twenty-something co-founders to a meeting in which he offered to acquire their company for a nine-figure amount.
Apple is one of the most prominent companies in the world, and arguably, it's the most visible technology brand in the world.
It's hard to believe that little more than a decade ago, Apple was potentially on the brink of disaster. While many people were involved in turning Apple around, one man, Steve Jobs, provided the vision that led the company to new heights.
But the Steve Jobs era at Apple is officially over. Yesterday, the visionary leader of the world's richest technology company resigned from his post as CEO.
Apple's WWDC events are always big news, and yesterday was no exception.
Steve Jobs himself took to the stage as the company unveiled its first official look at iOS 5, which is now available in beta to iOS Developer Program members.