Posts tagged with Strategies

E-commerce strategy - advanced tactics: utility

In our previous article we discussed one of three different approaches to forming your e-commerce strategy.

In this article we discuss a more analytical approach, Utility.


Should you increase email frequency?

It is a temptation for email marketers to begin to send out more offers to customers if current campaigns are working well in the hope that increased frequency will yield greater returns.

This can be a risky strategy though; while more emails may produce better results, there is a point at which customers will tire of too many emails and start to unsubscribe, ignore, or mark emails as spam.