Posts tagged with Strategy

m3 circle

Five key skills of the modern marketer

Great marketing is not hard to define:  great marketing matters. It is helpful and relevant. It is engaging. Great marketing is about recognizing customer need and increasing brand value, not company interests.

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy (Source: Econsultancy's Customer Experience Management report).

5 comments

The highs and lows of social media marketing in 2018: Four experts give their insights

Between GDPR regulations, Facebook’s US congressional and European parliament hearings, evolving social media platform features and formats, the development of AI powered experiences, 'fake news’ and fake influence, there is a great deal keeping us social media strategists busy at the moment.

There is much to consider as budgets are scrutinised and marketers need to show business value through ROI or improved efficiency.

0 comments
m3 model

What ‘data’ competencies does a modern marketing function need?

In our Modern Marketing Model (M3), ‘Data & Measurement’ is arguably the only completely new element introduced compared to previous models like the 4Ps. As it is new it is the least well understood and scoped. 

16 comments

Five tips for an evergreen SEO strategy

There are many digital trends that are likely to impact SEO in 2018. 

You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too.

0 comments

A day in the life of... a digital strategist

In our Day in the Life profiles we've recently looked at some of the sexier agency roles, such as creative technologist, insight director and service design lead.

This week we continue on this theme, catching up with Remy Brooks, digital strategist at agency Friday.

1 comment

10 practical questions marketers should ask themselves this year

I'm calling it – the time for future-gazing articles is over. At time of writing it's already the end of January. If you're still preparing for 2018 then you must have had a heavy New Year's Eve.

Nevertheless, I thought it worthwhile to look over some of the prediction pieces we have published thus far (as well as some from Marketing Week), and produce a practical list of questions that marketers should ask themselves, this year or any other.

0 comments

Ashley Friedlein's marketing and digital trends for 2018

Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead. 

Looking at 2018 I have to say that I think pretty much all of what I wrote about in my 2017 trends piece still applies. So, either not that much has changed or I was ahead of myself last year.

4 comments

Why the Facebook News Feed update might be the wake-up call that marketers need

For those of you who missed it, on Jan 11, Facebook announced that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands.

For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can't reach people? I’m sure we all remember the shitstorm around the decline in organic reach.

4 comments
ai brain

The five Ps of AI strategy for marketers

Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers.

But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours.

0 comments

Five trends for online advertising strategy in 2018

Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.

0 comments

Four steps to successful digital transformation

Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy's founder Ashley Friedlein.

1 comment

River Island's head of customer experience on the brand's CX strategy

Customer experience is probably the hottest trend in digital right now.

One need only observe the martech vendors falling over themselves in the rush to reposition as customer experience platforms to know that marketers are sold on the idea of CX optimisation.

0 comments