Posts tagged with Streaming Music

Q&A: Last.fm's Chris Wistow on brands and monetisation

Streaming music online is a competitive business.

Spotify is probably the most recognisable provider, but the likes of Deezer and Grooveshark are also posting strong user numbers.

In order to keep attracting new users, one of the key challenges for streaming services is differentiating themselves from the competition.

Last.fm seeks to do this by tracking user listening behaviour and recommending artists based on their musical tastes. Since launching in 2002 the London-based company has collected 65bn pieces of track data from its users, which is obviously a powerful tool for advertisers.

To find out how Last.fm makes use of its data and sell its service to marketers, I spoke to commercial director Chris Wistow...

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Beats, HTC may launch streaming music service

Despite the woes of the music industry over the past decade, few things are as popular as music. Not surprisingly, that's true on the internet too.

Just how popular is music on the internet? Consider that once-dominant social network MySpace, long written off by many as effectively dead, has managed to attract 1m new users primarily with a revamped music player.

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Spotify hits 1m users, starts to build ecosystem

Less than 6 months after launching, online music streaming upstart Spotify has reached an important milestone: 1m users. Approximately 250,000 of those users are located in the UK.

And Spotify is making progress on the business side too: it has signed up some big ad agencies who are trying out its new ad targeting platform.

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