Posts tagged with Struq

Q&A: Struq CEO Sam Barnett on retargeting

Retargeting is now a common advertising tactic for online retailers and, like many people, I'm often followed across the web by a pair of trainers I looked at earlier that day. 

We interviewed behavioural targeting provider Struq about the various issues around retargeting...

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Retargeting: what does it mean for marketers?

Online retailers are increasingly retargeting consumers on other websites when they have browsed on their own web properties but left without buying anything. 

I've been asking three retargeting providers about how it works, why they think online retailers should adopt the tactic, and how they deal with consumers' concerns about privacy. 

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