Posts tagged with Stylistpick

How Stylistpick used personalisation to increase conversions by 33%

In an increasingly competitive market it’s fundamental for e-commerce businesses to have engaging content to attract shoppers and convert them into customers.

Personalisation is a great way to target different consumer segments or even individual shoppers with tailored content that improves the user experience and increases the likelihood of a conversion.

It’s a topic we’ve looked at in more detail in blog posts about the ROI of personalisation and four tips for improving website personalisation.

Online fashion retailer Stylistpick used personalisation to increase conversions by 33% among one customer segment.

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Stylistpick scores £11m in funding

Stylistpick.com, the subscription-based fashion retailer, today announced a $11 million Series B round of funding to grow the business in the UK and expand into additional markets.

It has attracted over 600,000 members since it launched a little over a year ago in November 2010 and saw quarter on quarter revenue triple in the final quarter of 2011. 

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