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It's been a fine week for digital marketing and ecommerce stats.
So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.
Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
Is the message on brand? Does it sound spammy? Will it drive sales?
According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.
This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”
And since every retailer seems to follow the same approach, everyone else follows suit.
You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.
It’s that time again, when we cover some of the best US digital marketing stats we’ve seen in the past seven days or so.
From punctuated emails to online-to-offline marketing, not to mention some really good news for advertisers, there is plenty to get exciting about this week.
One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.
Email works because it’s the foundation of online marketing. But... is Econsultancy's subject line language optimal?
We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered.
Here’s the news: computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than rappers.
The potential of this technology has HUGE implications for marketers. And here’s why.
Crafting an effective email subject line is both a skill and an art form.
Most companies are sending out marketing messages several times per week so it needs subtlety and creativity to ensure they don’t become repetitive or annoying.
Last July I wrote an article called how fashion retailers use email marketing, in which I investigated 16 brands including ASOS, Topshop, H&M and Gap to check the frequency, content, subject lines and ultimately effectiveness of their various email campaigns.
Now six months later I’ve decided to follow up the article by cautiously peering into the inbox of the email address I created specifically for the investigation to see what its current state is.
You know what one of my favourite feelings in the world is?
Just to clarify, I mean at work. More specifically, one of the best feelings you can get when doing email marketing.
I love the feeling I get when one of my subject line tests teaches me something about my audience. What can I say? I’m a super cool dude who gets excited when a subject line delivers amazing response.
That moment when the opens, clicks and conversions start showing up and you’re like, “I’m the king/queen of email!”
Yeah, I know you know that feeling too.
But that feeling is rare and fleeting, because most marketers completely screw up their email subject line split tests.
In this post, you’ll learn how to feel pleasure, or if you’d rather, how to avoid the pain of crappy split tests.
We've written a lot on email marketing over the past few years, so here's some of the best in one handy post.
This post covers best practice tips, useful stats, case studies and reports on the subject.
Because I’m a sucker for punishment, two weeks ago I signed up nine different travel websites in order to see how each company uses email marketing.
Here are the sites I chose: Easyjet, Ryanair, Thomas Cook, Secret Escapes, Voyage Prive, Expedia, Mr & Mrs Smith, The Weekenders and Skyscanner.
I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it.
Will this be the equivalent of leaving a skylight open during a storm, or your front door open during a riot?
Let’s take a look at my inbox, to see how it looks right now, two weeks after sign up. Please note, in a rare moment of sensible thinking, I set up a different email address to do this.