Posts tagged with Subscriptions

Five reasons why consumers will reject news paywalls

Much has been said about newspapers looking more fondly at the possibility adding a paywall to their precious content so 'bloggers stop stealing it' and Google 'stops being a vampire'.

Almost all of the arguments centre around what the business side of this decision is. While that is important, the reaction of the public matters much more.

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5 ways to get people to pay for your content online

Paid content and subscription services are hot once again thanks to an economic downturn that has reminded online publishers that ad revenues are not impervious.

But paid content isn't easy online (newspapers can attest to that) and many publishers inevitably fail at making the transition from free to paid. Here are several ways you can boost your chances of succeeding when selling content online.

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Paid content: big publishers missed the boat

It's funny the difference a couple of years can make. Two years ago, the global economy was roaring along and everyone was excited about internet advertising.

Growth in spend was strong and many companies big and small saw unlimited potential in their future advertising revenues.

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New York Times Editor: content does not want to be free

Facing the worst financial situation in its history and being challenged to produce more revenue from its increasingly important digital ventures, The New York Times is revisiting a tried and true business model: charging people for content.

Despite the fact that NYT abandoned its TimesSelect subscription service in September 2007, New York Times Editor Bill Keller told the audience at a Q&A panel that "The lesson of that experiment, however, was not that readers won’t pay for content...Really good information, often extracted from reluctant sources, truth-tested, organized and explained — that stuff wants to be paid for."

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