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Posts tagged with Summer Of Sport

Social Olympics: Nike versus Adidas

At the time of writing this article, there are just 40-something days left to go until the Olympics begins. And there’s been a lot of chatter  so far this year about how well Nike has capitalised on the ‘Summer of Sport’ theme.

So we thought we would take a closer look at how Nike (not a headline Olympic sponsor) has fared compared to headline Olympic sponsor Adidas in the social stakes on some comparable key terms.