{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Summit Entertainment

Twilight Eclipse goes after tweens in social media

MySpace may be quickly losing ground to Facebook in the social media wars, but the site still has a rabid base of young users, which is just the group the marketers of the Twilight films are hoping to target in the lead up to the premiere of "The Twilight Saga: Eclipse" later this month.

The creators of the Twilight trilogy filmed their sequels almost back to back in efforts to retain audience interest (and the youth of their young stars). And it looks like they got a jumpstart with their digital strategy as well.