Posts tagged with Super Bowl 50

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Why the Super Bowl 50 commercials were social media failures

The top 10 Super Bowl commercials of 2016 generated almost 2.9m fewer shares than in 2015.

This year the triumphant commercial on social media was shared 893,000 times, a sharp decrease from last year's top figure of 2.5m.

Why? Well, I think advertisers have failed to spot the winning formula of previous years.

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