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Doritos’ Super Bowl ads will be created by the public again this year, with the overall winner chosen by a Facebook vote.
The Pepsico brand has used user generated ads during the Super Bowl several times since 2007, and the ‘Crash The Super Bowl’ commercials have proven to be extremely popular.
Doritos ads came joint first and fourth in the 2011 USA Today Super Bowl Ad Meter.
Along with the annual showpiece, wild card Saturday and the Pro Bowl will also be available online and from Verizon’s NFL Mobile app.
The stream will include additional camera angles, highlights and live stats.
This isn't the first time that the NFL has ventured into the world of streaming – viewers have been able to access live games via NFL.com for several years while NBC shows its ‘Sunday Night Football’ broadcasts online and to Verizon phones.
Google's big foray into primetime television advertising during this year's Super Bowl was arguably quite the success. Its Parisian Love ad, which wasn't even designed for Super Bowl, was one of the most well-received ads shown.
The internet search giant is apparently so fond of its creation that it's giving everyone the ability to create their own Parisian Loves using a nifty new YouTube tool called Search Stories.
The research studies, expert opinions and post-mortems are rolling in. For some, the Super Bowl is the biggest game of the year. For others, it's the biggest (and certainly the most expensive) television advertising event. And there's never a shortage of gurus, pundits and wannabes eager to weigh in on how Super Bowl spots integrate with the online flavor du jour. It used to be Web sites, then search. This year, of course the talk is all about social media.
Late last year, Google flipped the switch on personalized search.
Google's personalized search functionality is simple: unless you opt out or delete your 'Web History', Google monitors what you're searching for and what you're clicking for. It then uses the data collected to personalize your search results.
Google may have one of the most valuable brands in the world, but that hasn't meant that it's acted like one. Unlike other brands with global recognition, Google has never really engaged in much traditional advertising.
And for good reason: it really hasn't had to. After all, Google built its reputation with consumers in an almost grassroots fashion. As a search upstart, it found a way to beat larger, entrenched players by offering a more compelling search experience. And with the launch of AdWords, it turned its massive audience into a massive cash cow.
2010 is a big year for the world of sport. Later this month, the Super Bowl will air, next month the Winter Olympics will begin and in June, the World Cup kicks off.
One player will be taking part in all of these events: social media.
Pepsi and General Motors may be skipping the Super Bowl this year, but that doesn't mean that CBS is hurting for advertisers. The network announced today that 95% of its ads are sold out for next month's game.
While Pepsi's decision may have led a VP at the soft drink company to declare that "brands should not blindly anchor themselves to history" last month, pre-sales for the game prove that as long as America's most popular sporting event continues to reach over 90 million viewers a year, advertisers will keep biting.
After nearly a decade of interactive marketers bemoaning the fact that the web didn't get its due on game day, the tide has definitively turned for Super Bowl advertisers. An interactive component to those $3 million :30 spots is now solidly de rigeur, rather than a nice-to-have.
"No one just runs a TV spot any more. Most people pair their spot with an integrated campaign that includes the Internet," Prof. Timothy Calkins, a clinical professor of marketing at the Kellogg School of Management at Northwestern University, is quoted as saying on Google's Retail Blog. Calkins condusts an annual Super Bowl ad effectiveness study.