Posts tagged with Supplier Selection

cloud

The rise of the marketing cloud. Will it conquer all?

I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany.

Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.

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werewolf

Eight challenges of data analysis for marketers

In the nineties and noughties, the web was talked about as more measurable than any other medium.

The idea was that attribution of sales would be completely sewn up before long. Last click analysis was duly mastered and dashboarded. However, there remain difficulties in identifying customers and tracking them as web usage has splintered across devices.

There are plenty of other issues, technical and cultural. Let’s take a look at the challenges in data analysis for marketers.

For guidance in selecting a digital analytics supplier, see our Digital Analytics Buyer’s Guide.

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shopping cart

Small business ecommerce: a beginner’s guide to supplier selection

This post is designed for those small businesses that aren't yet selling online and are getting ready to start.

I won't pretend this piece is for those with lots of experience online. It's more a starting point to steady the nerves for those that are bamboozled by how complex supplier selection can seem.

Although many ecommerce ventures are small scale, and indeed many choose to stick with online marketplaces instead of going it alone, this doesn't mean the effort involved is small.

Even once a successful ecommerce website build is complete, your small business will rapidly find it has the need for extra resource to keep the beast purring.

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The five suppliers you should avoid like the plague

Bemoaning clients is a popular past time for agencies. The client is stupid, doesn't know what they want and aren't willing to pay for it. Sometimes this moaning is warranted, a lot of the time it's definitely not.

As a client, hiring and then sustaining the relationship with the right supplier is much more difficult than is appreciated. 

Following on from five clients you should avoid like the plague, here are five suppliers to look out for... 

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Five tips for investing in web analytics in 2010

With businesses still struggling under the weight of the difficult economic environment, the importance of understanding the drivers of profitability has never been greater. More than ever, it's crucial for companies to get the most from their web properties and digital marketing investment, and to measure effectively. 

This is where investing in a good web analytics solution can help, and as Econsultancy's new edition of its Web Analytics Buyer's Guide shows, it's encouraging to see that the sector continues to grow, in spite of continued pressure on budgets. 

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20 things to think about when choosing an agency

Supplier selection is a key determining factor as to whether or not your e-commerce or web project will ultimately prove to be successful or not. While you may not be hugely knowledgeable in this space, you still need to adopt the same level of due diligence you would were you appointing a supplier to help with any other part of your business.

We recently published a guide for internet professionals called 'Delivering Successful E-commerce Projects', authored by Martin Newman, and he listed 20 recommendations to help choose an agency or technology vendor.

Many of these tips are relevant for all kinds of internet projects, and not just e-commerce sites, and they're well worth a read whether you work on the client-side or agency-side, to figure out what to look for. Try asking yourself these questions next time you're hunting around for a new supplier...

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31 considerations for e-commerce wannabes

Econsultancy's E-commerce RFP (Request for Proposal) was published to help companies figure out their online retail needs before engaging agencies and e-commerce platform suppliers. The more you figure this stuff out, the less pain in the long run.

As part of the RFP we tackled end-user functionality. By this we mean the experience consumers can expect to have when they shop online. And how will you deal with the issues that tend to arise from time to time?

I have reproduced the 31 questions that you need to ask yourself, your boss, and your team, to help you work out a model for success online... 

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