Are 2D barcodes, which include QR codes, destined to be a big part of the digital marketing landscape - or are they really just the latest marketing fad?
It's too early to say. Awareness and use of the codes amongst consumers is low on both sides of the pond, but there are signs that QR codes can be employed effectively. For instance, Glamour generated over half a million QR code engagements in a special September 'social edition' of its magazine.
When it comes to digital marketing channels, social media seems to capture more of the spotlight than search and email.
Yes, less is spent on social, but social is far more exciting, which explains why marketers love talking and writing about social.
Few dispute the importance of social media today, but a Pew Internet survey conducted in May 2011 and released yesterday is a reminder of why marketers shouldn't let social become too big a distraction.
Since Apple unveiled the iPad to the world, tablet devices have
attracted an immense spotlight. To some, they represent the future of
computing, publishing, advertising and, well, life as we know it.
But is the smoke from the tablet market obscuring even bigger fires
elsewhere? According to a study conducted by the Pew Research Center's
Internet & American Life Project, e-reader ownership is growing
much, much faster than tablet ownership.
Just 4% of consumers find making purchases on their mobiles to be a hassle-free experience, with loading times and product display the biggest bugbears.
The Brandbank M-commerce report is based on a YouGov survey of 2,255 UK consumers, and underlines the need for retailers to look at their mobile commerce offerings.
Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric.
Many companies are enthusiastic about social media but are struggling to get real value, according to Econsultancy research published this week.
The good news for companies is that investment in time and resources can pay dividends ... provided that the strategies and tactics employed are closely aligned with business objectives.
Online shoppers are being more cautious about their purchases and spending more time researching products and finding the best deal before buying, according to a new survey.
Channel Advisor's white paper (pdf) looks at the shopping habits of US consumers, finding that while they are online as much as before, but spending less.