This comes from a new multi-device study, conducted by Facebook in collaboration with GfK, revealing people’s behaviour when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis.
It’s becoming increasingly common practice to switch to a different device, even though we may have started a task on a different one all together.
While sat at home, it’s far easier to research a product we’ve seen on television via the smartphone that’s sat within arm’s reach, than it is to walk ALL the way to another room to fire up a desktop computer and wait minutes for it to boot up. It’s a wonder we ever bought anything online before the advent of smartphones.
However for the actual purchase or completion of more seemingly complicated task, we prefer a larger screen and therefore we’re more likely to finish the task on a tablet, laptop or desktop computer.
Here are some more stats from the study, plus bonus 'real-life' photographic examples of multi-device use.
Responsive design posts are always popular on the Econsultancy blog. That's because people enjoy looking at beautiful things.
We've previously rounded up some of the best sites of 2013. We've also looked at the ins and outs of RWD and at some examples of responsive email.
I thought I'd add to our roundups and look at a brief selection of agencies with responsive sites.
Do have a play around with them by resizing your browser or accessing on mobile. There's a few screenshots for each and you can click through from the desktop images.
iWonder is the evocative name for the BBC’s new interactive guides. The name conjures childlike enquiry (I wonder!), ‘90s crisps (Golden Wonder) and fits nicely with the Beeb’s and Apple’s use of the stunted ‘iProductname’ format.
The guides are the BBC’s new content format, described as 'sit forward', allowing the user to learn by doing.
They organise video and audio, infographics, text and activities into stories.
I’ve been having a play with the guides and given some brief thoughts below. Do go and check them out, they’re a powerful tool for schoolchildren or older autodidacts.
Mobile is now more important than desktop (I posit). You only have to look at Google’s recent changes to see that change is irrevocably afoot.
Tom Loosemore, Deputy Director at GDS, pondered yesterday whether a significant landmark, mobile devices bringing more traffic than laptops and PCs, is near.
There’s some great stuff in his blog and I thought I’d have a look around to find some additional evidence and perhaps even make the bold claim that mobile traffic is already in the majority!
See what you think and I’d love you to add some stats from your own site to the comments below, allowing us to make a more reasoned evaluation still.
Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.
Enforcement of this aspiration comes from Google's usual source: algorithmic rewards for sites achieving this goal. You just need to look at how industry commentary has exploded around site speed issues over the last couple of years to see the impact this strategy has had.
I fully expect to see this industry focus switch to mobile-specific commentary through 2014.
Let's take a look at the evidence, and the SEO opportunity...
Consumers’ digital experiences, including banking, are becoming more and more visual. Within the retail banking sector much is still to be done.
Most importantly banks should not judge Personal Finance Management (PFM) tools as isolated investments: rather a piece of the puzzle to build a great overall digital customer experience.
In this article I will talk about how PFM has developed within retail banking (from a customer perspective) over the years, how we see things evolving and what banks can learn from new players.
It isn't always easy to find what you want in the app store, or to browse for apps that might not be in the charts.
With this problem in mind, Magvault brings together digital publications, to be perused on a digital newsstand.
I chatted to Neil Morgan, Founder of MagVault, to find out more about the service.
As has been the case for the past few years, it’s safe to assume that tablets and e-readers will be a popular gift idea this Christmas.
And with ecommerce spending in the UK predicted to reach £20.4bn in the final two months of this year, brands need to be visible in search results to maximise their sales.
New data shows that Amazon is in prime position to benefit from the spending spree as it is highly visible in SERPs for a number of popular electronic items.
This is particularly true for tablet and e-reader devices, where the retailer features in the top positions for 80% of popular keywords in organic search.
We know that we are addicted to our mobile devices and love that they enable us to purchase anytime, anywhere.
So chances are that one of your next purchases will be via your tablet or mobile phone.
But what does this mean for businesses operating in the mobile space?
Net-A-Porter has launched a new mobile app, called The Netbook, that steps up the retailer's move into social commerce.
The iOS app is based on the ‘Live’ feature that sits on the site's homepage and acts like a carousel ticking through the latest products that customers have purchased.
Until now the product feed was anonymous, so the new app is an attempt to give customers an online identity on Net-A-Porter which then creates an additional social layer to the site and makes the recommendations more powerful.
Once they’ve created a profile users can create a wish list within the app by ‘loving’ different products and also follow other users by ‘admiring’ them.
The Netbook is currently invite-only and the launch was timed to coincide with London Fashion Week so that Net-A-Porter can sign up bloggers, stylists, designers and other members of the fashion glitterati. Everyone else will have to join a waiting list.