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Posts tagged with Tablet Search

Smartphone paid search CPCs were 46% cheaper than desktop in Q1: report

Smartphone CPCs in the US are 46% cheaper than desktop at $0.30 and $0.56 respectively, according to Q1 data from Kenshoo.

In comparison, tablet CPCs are just 18% lower than desktop at $0.46.

This highlights the fact that it is still relatively cheap for businesses to target customers through mobile search campaigns, an opportunity that many brands are failing to take advantage of.

Our new Paid Search Best Practice Guide includes a section focusing on mobile search, including information and advice on Google’s new Enhanced Campaigns.

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