Almost three quarters (73%) of smartphone owners use a social networking app on a daily basis and a further 19% at least weekly, according to a survey by Lightspeed Research.
In contrast, tablet owners tend to use business apps (63%) or finance/banking apps (56%) daily rather than social networking apps (32%).
This highlights the fact that marketers should not have a one-size fits all approach to mobile devices.
When mobile or tablet design is executed well, the device feels like the extension of our bodies. Because interfaces respond even before we consciously give them a command.
Often, the interface “dissolves in behavior” and we feel empowered, as though the device we hold in our hand is the equivalent of Iron Man’s suit of cybernetic armor, or Batman’s utility belt.
I call this empowering experience a “Magic Moment”.
Most importantly, these “Magic Moments” make people fall in love with your app, show it to their friends, telling, nay, insisting they download the app and experience the magic for themselves. These are the moments we designers live for.
And mobile and tablet devices are more suited to creating and fostering “magic moments” than any other device.
Only 10% of the brands in IMRG/Hitwise's list of top 100 online retailers has built a website specifically for tablet browsing, according to analysis by mobile marketing agency Somo.
The research also shows that while just over a quarter (26%) have an iPad app, less than 20% have created Android tablet apps.
Video plays on tablets, mobile devices and connected TVs nearly doubled in Q4 2011 compared to Q4 2010, according to digital video analyst Ooyala.
Google TV also registered impressive growth, achieving a 91% increase in video plays from Q3.
Amazon is said to be launching a Kindle smartphone in 2012, according to reports.
Citigroup analyst Mark Mahaney is quoted on AllThingsDigital saying that the device is set for launch in Q4 next year.
Apple may have disappointed Wall Street with its fourth quarter
earnings, but make no mistake about it: most companies would kill for a
quarter like it.
The company issued a strong guidance for the first
quarter of fiscal year 2012, and Apple's CEO Tim Cook is confident.
Case in point: when it comes to the nascent tablet market, Cook isn't at
all worried about possible competition from new devices like Amazon's
As the second part of a series of questions asked to contributors of Econsultancy’s SEO Best Practice Guide, we decided to focus on alternative search.
That is, considering the current and future aspects of achieving natural visibility in search results across platforms other than standard internet-ready computers.
As is already well-known across the digital industry, emerging technologies mean that users can access content whenever they want, wherever they want, however they want.
Just as the browser rendered AOL’s walled garden of content obsolete, the application experience is replacing the web page.
After fifteen years of building an always-on, ubiquitous network, we now have the right interface for it: the tablet.
The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed iPadvertising, might start to bear fruit not only for mobile advertising, but the advertising industry in general.
Will mobile advertising finally grow up and be taken seriously with the emergence of the tablet?
The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.
The magazine, which covers U.S. and global news on a weekly basis, has,
like many print publications, seen its subscriber base erode over the
years. That has made it hard to run as a sustainable business. Newsweek
lost nearly $30m last year, and just over $16m in 2008.