A new survey has found that the use of m-commerce has remained relatively stable in the past 12 months, suggesting that it’s failing to catch on with consumers.
Orange’s Exposure report found that 29% of smartphone owners had purchased an item using the mobile web in the past six months, compared to 24% in 2011.
This is despite the fact that smartphone ownership has increased from 41% to 49%, which you would think meant that people are becoming more comfortable with the technology.
A previous survey from Webcredible found that security concerns are one of the main barriers to m-commerce, and Orange’s survey seems to back that up.
The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique relationship”.
Keith Nation from ORM London says this is because: “They are always on you and they are always on”. American advertising consultant Cindy Gallop said at a recent Guardian marketing summit that: “People turn on their phones all the time to get little pellets of love. They want to see that people want to be in touch with them”.
Our appetite for all things mobile is insatiable. Technology research firm Gartner estimates that 70% of devices sold worldwide in 2012 will be "smart devices" (smartphones and tablets). It predicts a total of 1.2bn smartphones and tablets could be sold worldwide in 2013 and forecasts a staggering 39 million to be sold by 2016.
More companies are responding to mobile trends and designing websites for phones and tablets, but many are still not even testing how their sites look on mobile devices.
According to our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, the proportion of organisations designing their websites specifically for mobile phones has increased from 25% to 35% since 2011.
However, the majority of organisations are still not designing their websites (61%) or conducting usability testing (55%) specifically for either mobile phones or tablets.
The $329 iPad mini may be selling like hotcakes, but that isn't fazing one of Apple's biggest competitors in the tablet market. According to Amazon, the Kindle Fire HD has not only survived the launch of a smaller, cheaper iPad, it's actually thriving.
That may suggest that the iPad mini and Kindle Fire HD aren't really competing with each other, but don't tell that to Amazon. The online retail giant thinks that the iPad mini is a juicy target and is using its homepage to prove the point.
The new iPad Mini presents another set of problems for websites looking to appeal to mobile /tablet users, as it's a new screen size between iPad and smartphone.
Having been released in time for Christmas, it's likely to sell like hotcakes, so the number of potential users means companies need to consider how they will adapt their websites for the device.
It's a challenge, since existing mobile or desktop sites won't necessarily adapt well to the screen size. It may be too small for desktop, yet too large for mobile sites.
I've been speaking to James Sherrett from Mobify, who has some suggestions on early best practices for iPad Mini design...
Here are six of the best infographics we've seen this week.
This time the topics include iPad Mini rumours, anticipating how consumers will spend the holiday season, how kids use tablets, Halloween spending in the US and tag management systems
A year ago when we were researching the UK magazine market in an effort to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not.
Fast forward one year and, with the introduction of the Apple Newsstand, the majority of publishers are now aware that in order to survive the tablet and online revolution, they need to have a digital presence.
The question they now ask themselves is should they dive straight in or just dip their toe in the water?
So replicate or re-design? There are potentially pros and cons for both. And exactly how will digital readership generate revenue?
If you're hoping to cash in on the tablet and smartphone revolution, there's good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.
Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn't, you just might have to kiss a sale goodbye.
Building a performant website that delivers a quality experience to the rapidly growing number of consumers surfing the web on mobile and tablet devices may often be a challenging task, but that doesn't mean that users are willing to cut companies any slack.
In fact, tablet users expect websites to load in under three seconds, and smartphone users only slightly more patient with a four second expectation.
The saying 'one size doesn't fit all' may be true in many cases, but with the use of -- and interest in -- responsive design skyrocketing, more and more companies are asking whether that's necessarily true when it comes to web design.
The idea of having a single website, with a single codebase, that can serve web, mobile and tablet clients is a powerful one. But just how realistic is it?