Posts tagged with Tabs

The effect of Gmail Tabs on email marketing

On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities.

Would the introduction of this new layout affect their open rates? Does this mean email marketing just got a lot harder?

Let’s have a look at what this means for email marketers.

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