Posts tagged with Taco Bell

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30 brands with excellent social media strategies

Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands 'got' social media a lot quicker than others.

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Taco Bell is making great use of the taco emoji it lobbied for

In June, the Unicode Consortium added a taco emoji to the Unicode 8.0 standard, and last month, it became available to iOS users when Apple released iOS 9.1.

The debut of the taco emoji was a notable event not just for Mexican food lovers, but for Taco Bell, one of the largest Mexican food chains in the United States.

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20 of the best branded Vines from August 2014

Our best branded Vines round-up this month comes bearing great news.

Recently Vine has completely overhauled its desktop site so it looks and works a lot like YouTube, but most gratefully received out of all the new functionality is the ability to search.

At last! You can now search for individual users, locations or tags, making this particular writer’s job a heck of a lot easier. You can read about other improvements here: Vine’s desktop redesign puts community and search first.

In other news, Vine has also updated the app itself and it now allows you to footage from pre-existing videos on your smartphone. Allowing you to mix and edit multiple sources into your Vine. 

It looks like Instagram will have to pull something particularly spectacular out of the bag to keep up with its rivals (a half-decent desktop site would be a start).

In the meantime, lets check out the latest and greatest branded Vines.

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How marketers can drive engagement at every phase of the purchase cycle

It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during, and after.

Before deciding to spend their hard-earned money with your brand, consumers receive countless messages that detail product announcements and ways to save money. To break through this noise, a streamlined and efficient engagement strategy is critical.

At the time of purchase, on the other hand, with consumers facing options from dozens of competitors, brands must change the shopping game to aid consumers in making an educated buying decision.

Finally, after a purchase is made, your brand has a choice of either allowing the customer to walk away in anonymity or continue the conversation by creating an identified and meaningful ongoing relationship.

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10 branded Twitter accounts that raise a laugh

Twitter is entertainment, so it goes without saying that a humorous Twitter account is going to get followers, reach and engagement.

Here are some of the brands that have decided to navigate (or not) the governance needed to keep a funny and risqué Twitter account in check.

Although these companies are often in industries where rules of taste are fairly relaxed, all have done well in using belly laughs or sass to their benefit.

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QR code campaigns

Five examples of QR code campaigns that actually worked

QR codes often get slated for being ugly and unpopular with consumers, but they still frequently crop up on ads and billboards so marketers must still see some potential in these little pixelated squares.

Often the problem with QR codes is that they are badly implemented, while it’s all too easy to find examples of codes that are impossible to scan.

However, when marketers take care over the user experience, the technology can be put to good use, with Toyota being a notable example.

Having previously highlighted six examples of QR code campaigns that actually worked I thought it would be worth trawling the internet to see if any new case studies had cropped up.

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Seven brands that have jumped on the Snapchat bandwagon

Despite Snapchat’s reputation as a seedy sexting platform, it recently secured $60 million in funding which values the company at around $800 million.

Though the smartphone app hasn’t published its user numbers, more than 200 million pictures and videos are shared over the platform on a daily basis.

For the uninitiated, Snapchat allows users to send images and videos to their friends, but once viewed the messages are then deleted forever after 10 seconds or fewer.

It’s the ultimate in short-term, throwaway messaging, so it’s no real surprise that it’s been used for illicit purposes, but it is a bit weird that brands have been looking to get involved.

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Six examples of brilliant marketing creative to enjoy with your coffee

Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London).

One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever’.

So, to celebrate this event, and to give you something pretty to look at while you let your mind wander, I’ve listed some of my favourites in the world of creative in marketing.

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Taco Bell builds on Doritos Locos Tacos launch with AR and QR codes

Taco Bell is using augmented reality (AR) and QR codes to build on its social marketing campaign for the launch of Doritos Locos Tacos.

The new taco, which comes in a nacho cheese Doritos shell, was launched yesterday after several weeks of promotional activity on Twitter and Facebook.

This included a Twitter competition last month, which asked people to retweet the name of the product and drummed up a serious amount of buzz in the process.

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Taco Bell oversteps with "The Drive-Thru Diet"

When it comes to fast food, packaging is important. In the case of Taco Bell's new marketing campaign, the company missed the mark by just a few calories.

Hoping to capitalize on 2010 New Year's fitness resolutions, the Mexican fast food chain has created ads for  "The Drive-Thru Diet," but the company's foray into the informercial revolution is getting mixed results. Why? It confuses healthier food items with a regime that will lead to impressive weight loss. And comes off as incinsire.

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