Posts tagged with Tamara Littleton

Using social media at live events: best practice tips

Social media has become an important part of a conference or event. Streaming feeds from Twitter and Facebook or providing text-to-screen commentary lets audiences participate in events and allows brands to collect feedback.

However, the risks to a brand’s reputation are enhanced by the sheer number of people who might view inappropriate material.

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What attracts consumers to take part in social media campaigns?

I’ve been asked a few times recently how social media users behave over different channels, and I thought it was worth jotting down some notes on what to expect if you’re running a campaign that includes user-generated content.

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