Posts tagged with 'Target'
There's good news for Target's marketing team: when it comes to online buzz, Target is handily beating its larger rival, Wal-Mart.
That's according to online reputation monitoring firm Crimson Hexagon, which looked at what was being said about each retailer online between July 15 and September 3, 2009.
Tapping into the consumerist impulses of American travelers visiting big cities can be a lucrative endeavor, and Target is hoping that those in New York City will be interested in taking a piece of Times Square home with them.
The retailer is installing four biilboards this weekend. And along with the traditional I Heart NY t-shirts that have become a staple on every corner around the city, visitors can bring home a piece of those billboards in the shape of an Anna Sui designed tote bag that can be purchased online.
Jim Stengel spent seven years as the global marketing officer at Procter & Gamble and is
largely credited for transforming P&G into one of the most admired
brand-building companies in the world. He is now president of Jim Stengel, LLC, a think tank and a consultancy that focuses on proprietary research and ways to drive business growth in the current economy. He is also a director of the Motorola Corporation and serves on the Board of Advisors for MarketShare Partners, a marketing analytics firm.
His new book 'Packaged Good', which is set to come out next year, examines the role that purpose driven marketing plays in growing market share for brands.
This week, he was appointed as an adjunct marketing professor at UCLA's Anderson School of Management. Starting next January, he will teach brand marketing to graduate students at the university.
Econsultancy caught up with the marketing guru to see what his plans are at UCLA and what role purpose driven marketing can play in a downturn.