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Posts tagged with Targeted Advertising

How to make better use of time of day in targeted advertising

Every marketer knows that the key to an effective advertising campaign is reaching the right person with the right message at the right time.  

And as every advertiser (of a certain age) knows, this used to be so much easier when people lived homogenous, predictable lives.


The potential of addressable TV advertising


Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?  

Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.


Yahoo to launch new ad targeting tools

Yahoo is set to launch new tools designed to help advertisers better target their ads to the company's users.

The Wall Street Journal is reporting that Yahoo is preparing to launch three new tools that will give Yahoo advertisers the ability to target specific audiences across Yahoo's properties.