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Posts tagged with Td Bank

TD Bank bets on Google+ as a search play

For all of the time and money companies are investing in social media, marketers continue to grapple with basic questions about ROI. Is the investment worth it? Can the potential pay-off ever be measured accurately?

Progress in answering these questions varies from business to business, but at least one company has decided that its latest investment in social is really an investment in search.

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