Posts tagged with Team Co Co

Should social media be used for TV ratings?

A few years ago, skepticism about social media was rampant.

While skepticism remains, there does seem to be a general consensus amongst marketers and business executives that social media is important, even if it's still overhyped by some.

But just how important is social media? Can social media prolificacy, for instance, convince media buyers to buy ads for television programs that aren't killing it in the ratings department?

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