Posts tagged with Techmeme

Six content marketing trends to watch this year

The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year.  

When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months.

Here are six content marketing trends to watch in the next 12 months...

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Content marketing for human action

According to a recent talk at Outbrain NY, one of the most powerful voices of online news discovery, Gabe Rivera, believes algorithms will never be able to curate as effectively as humans.

This is why your content marketing initiatives should never underestimate human action.

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Six tools content marketers should be using daily

Journalists and news creators, who by nature are at the top of the social news cycle, as well as content creators for brands that offer value to their communities should be aware of these six great tools.

As part of my role here at Econsultancy as Content Marketing Executive, I was immediately immersed in product demos and in-person meetings for new products in the burgeoning social web discovery space.

Here are six immediate standouts from the pack that I feel other content marketers should be using and why.

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Techmeme: this is what happens when aggregators aggregate aggregators

For many in the tech community, Techmeme is one of the top places to turn when you want to discover the latest news. Launched in 2005, Techmeme was automated, but since 2008, it has employed human editors to curate the best tech news on the web.

The idea: human involvement is necessary to filter the wheat from the chaff. Which seems like a good idea given just how much chaff there is on the web.

But is it working for Techmeme?

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