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Posts tagged with Technology

Five key trends and takeouts from Google I/O 2014

This year’s Google I/O conference, held weeks after Apple’s WWDC, showed the world that Google really is taking over every aspect of our lives, and challenging its fiercest rivals.

As Android users have increased from 530m last year to more than 1bn this year, Google announced its ‘biggest ever overhaul’ with a completely new set of Android products. 

Read on for my top five developments (plus a dose of healthy rivalry)...

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Emart, Sales Navigation

Postcards from Korea: Using mobile to boost the in-store experience

When it comes to looking for hints on where mobile commerce is heading, marketers should look towards South Korea.

Not only is the country home to Samsung, the world’s largest supplier of smartphones, but Koreans have shown themselves to be rapid adopters of mobile technology.

Seoul is the eleventh biggest city on the planet with more than 25m people in the greater metropolitan area, most of whom have a smart device. Increasingly they look to use those devices to shop.

In 2013 62.6% of Koreans used their smartphone to shop, up from just 11.9% two years previously.

Fast adoption of 4G and in-store WiFi opportunities are driving this new approach to retail and offer businesses the chance to engage with shoppers in different and really exciting ways.

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How Wimbledon is using big data to engage millions

With the sporting focus of the summer firmly set on the football World Cup, some may have forgotten about the imminent sporting championships on our own doorstep.

In a few days’ time, Wimbledon will open its gates to the world’s best tennis stars, together with almost half a million tennis fans.

The number engaging with the two-week tournament digitally is set to be exponentially higher until the gates close on the 6th July. 

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New Year marketing resolutions you shouldn't break in 2014

It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.

Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.

In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.

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wordcloud of ecommerce tech problems

Ecommerce technology is failing to meet merchant needs: report

Companies are reporting the underperformance of ecommerce solutions in critical areas of functionality such as site search, product management, SEO and mobile-supported commerce.

These deficiencies, coupled with difficulties with integration, have led many merchants to replatform, according to Econsultancy’s first survey-based Technology for Ecommerce Report.

The reports, carried out in association with Neoworks, shows that only a minority of respondents say their technology performs well across each of the key functionality requirements.

In this post I’ll look in more detail at some findings of this new report based on a survey of more than 500 client-side and agency respondents

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Marketing automation: challenges and barriers for APAC marketers

Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?

A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.

To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.

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Why the modern marketer must embrace technology

Technology is one of the twelve core elements of the Modern Marketing Manifesto formulated by Marketing Week and Econsultancy.

We propose that to be a modern marketer you must be comfortable and adept at procuring and using technology to its best advantage. We believe modern marketers will have increasing ownership of technology.

But it isn’t just about the technology solutions or platforms. It is becoming increasingly important that marketers, and certainly digital marketers, have a good grasp of technology fundamentals to be most effective in their jobs.

Having a better technology understanding allows us to understand the ‘art of the possible’ and give us ideas, it helps us work more productively with colleagues in technology teams. 

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Seven innovative new technologies set to revolutionise marketing

“There must be an easier way.” Lots of great ideas have been born from that simple phrase, and judging by the entries to The Digitals Innovative New Technology category, it’s not a trend that’s set to die down at any point soon.

From collecting multiple device data to search optimization, getting all your marketing ducks in a row is hard work. Here are seven new technologies set to make your life a little easier in future…

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A look at Nesta's 'Manifesto for the Creative Economy'

Image taken from Nesta.org.uk

Point eight of Econsultancy's Modern Marketing Manifesto (#MoMaMa) regards creative.

Last month, Nesta published its 'Manifesto for the Creative Economy', so let's take a look through this impressive publication and see where Nesta thinks we're at.

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How we buy technology

Organisations like to pretend that they're objective. It's not that simple.

Technology is tricky stuff. We respond emotionally to it. It changes the power balance between people, provoking political reactions. Vendors obfuscate about what their technology really does.

Most organisations recoil from this. They place a premium on “objective” decision-making, on measuring their options against some careful breakdown of functionality. By weighing each technology option against clear criteria, they reckon they’ll end up with the objectively “best” solution.

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Taking charge of the Australian digital economy

If Australia wants to take a leadership position in the increasingly global and digital economy, corporations and corporate leaders must make changes to their business plans and direct their resources accordingly. 

This view is expressed in a recent report co-produced by Telstra and Deloitte Digital, which discusses the expected growth rate of the Australian digital economy and highlights the best ways for corporations to cope and respond to the change that will come from this. 

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Changes in technology for 2013

One of the biggest drivers for change often comes from the advances in technology. This is true for us as a society and us as marketers.

For instance, with the invention of smart phones, a whole industry bloomed and our behaviour changed. I, like most people, feel lost without that tiny computer in my pocket. Who prints off maps anymore?

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