As we move into day two of Cannes Lions, the conversation has shifted from quick bite size content to thinking big and preparing for the posibilty of huge opportunities.
Our man on the ground, Jeremy Katz, Olgivy & Mather's Worldwide Editorial Director, gave us his top four takeaways from day two for those of us watching from the sidelines.
The non-profit organisation TED is responsible for some of the most inspiring talks relating to technology and innovation in circulation today.
Unsurprisingly, videos of these often become viral hits within relevant communities online. But many believe TED is ignoring an important audience: youngsters.
As TED curator Chris Anderson explains, "Over the past few years...we've seen these talks spread over the Web and a recurring theme from people in the community has been, 'These are great, but could you do something more for the kids?'"